Scents that are temporarily frozen in time and space — Every season has a distinct olfactory signature. Spring is playfully uninhibited, but perhaps after winter’s olfactory void, it is rather welcome. …

Scent and its unspoken liaison with fashion — Without a drop of perfume, one is never fully dressed. Perfume instantly elevates any look and adds a touch of effortless distinction and refined sophistication. Similarly, fashion completes perfume. …

The scent of nostalgia — Even though summer has already progressed well into its second half, it nevertheless still possesses enough vigour to deliver days of relentlessly scorching heat, cloudless blue skies, unbearable levels of air humidity, and heavy lethargy. To this plentiful supply of sunshine and warmth, nature has responded in the most expressive…

How emotions shape scent preferences and why we like what we like — The reason why we like and gravitate towards certain scents more than others is not accidental. When choosing a new perfume, we may feel that we are fully in charge of the elimination process; however, there are many subconscious internal and subtle external influences that significantly interfere with our judgment. …

The smell of seasons changing — Spring has finally arrived, and with it the spectacular explosions of colourful blossoms, mesmerising scents, and cheerful bird songs serenading nature, blue skies and the sun. This idyllic season inspires new beginnings and promises warmer, brighter and longer days filled with joy and excitement. In spring, the kaleidoscope of colours…

Have you ever wondered where the custom of making and sending greeting cards came from? And what was the name of the person who commercially produced the first greeting card? — It is not known who wrote and sent the first greeting card. However, there are some speculations among experts proposing that already in ancient Egypt, greetings were written on pieces of papyrus and sent to the intended person via messenger.

What perfume are you wearing today? And what is your perfume wearing? — Perfume advertising is a rather complex and challenging task. Scents and their nuances are subjective and do not allow themselves to be accurately described or depicted through words, images, sounds or touch. Commonly used media for products advertising, such as TV, radio, magazines, newspapers, and social media, struggle to convey…

Another year has passed. And with the arrival of New Year, many of us are excited to turn over a new leaf, start fresh, and look forward to what 2022 has to offer. The years 2021 and 2022 mark a centenary of many classic fragrances, like Chanel №5, Emeraude (Coty)…

How do plants communicate without having a voice? By producing essential oils. — Plants are living organisms, and to survive, they need to exchange vital information with their environment and surrounding fauna and flora. Some plants achieve this by producing essential oils. Most of us, I believe, have come in contact with essential oils, whether as an ingredient in cosmetics, drinks and food…