Marie Krnakova

Jun 18, 2021

8 min read

Customer Experience And Scent Marketing In Antiquity And The Perplexing Nature Of Rose Perfume

What was it like to visit a market stall or a shop in antiquity and purchase a perfume? How good was the customer service? What were the customer’s expectations and general beliefs around scent?

Gender defined perfumes

Gender stereotypes in perfume marketing and production are recurrent trends and have been around for over 2,000 years. In antiquity, lighter floral perfumes made from rose, henna and lily blossoms were intended for…