Originality, Imitation and Flankers — Creativity Behind Perfumes in Antiquity
In 2019 the global fragrance market was valued at around USD 32 billion. Even though the outbreak of COVID-19 has disrupted and negatively impacted many business sectors, the fragrance and beauty industry has demonstrated a great deal of resilience. Positively, the pandemic has accelerated e-commerce and digital research growth, which have enabled many customers to explore new scents and try new products. Sales of favourite and staple fragrances have remained unaffected; however, new fragrance launches have fallen.